A marketplace designed to simplify agricultural trading
A digital marketplace designed to make agricultural products, pricing, and trading information easier to discover, understand, and manage.
Baato Agri
A mobile agricultural marketplace designed to connect farmers, traders, cooperatives, and agribusinesses.
02overview
03challenge
Making agricultural trading easier to navigate
- Simplify the process of discovering agricultural products
- Make product, pricing, and quantity information easier to understand
- Create a clear experience for buying, selling, and bidding
04research & ux
Understanding the agricultural marketplace
I worked to understand the needs of different users across the agricultural ecosystem and structure the experience around their product discovery, trading, and marketplace needs.
User FlowsInformation ArchitectureWireframesPrototyping
05product experience
One platform, multiple agricultural experiences
Marketplace
A centralized experience for discovering agricultural products, listings, and relevant market information.
Product & Trading
Clear product information and focused flows for pricing, quantities, buying, selling, and bidding.
User Experience
A simple mobile experience designed to help different participants navigate agricultural transactions more easily.
06design system
Building a clear and accessible experience
A consistent visual foundation across the mobile experience, with clear hierarchy, simple navigation, and structured information to make agricultural data easier to understand.
07outcome
What the work achieved
The platform brought agricultural discovery, product information, pricing, and trading activities into one structured mobile experience, making the overall marketplace easier to navigate.